The 19-year-old daughter of Katie Price and Peter Andre has officially entered the beauty industry with the launch of her own cosmetics line, marking a significant milestone in her burgeoning career .

Princess Andre took to social media on Friday to tease her new venture, By Princess, following an exclusive preview launch event held on Thursday . In an Instagram post, she expressed her excitement to her followers, sharing that she has been developing the project for an extended period.

For the preview event, the young entrepreneur opted for a sophisticated look, wearing a white corset top that complemented her radiant complexion as she promoted her upcoming products.

The beauty brand launch comes on the heels of Princess's 19th birthday celebration. Her mother, Katie Price, shared a heartfelt tribute on social media, affectionately calling her daughter a "real life Barbie doll" . Princess also marked the occasion with her father, Peter Andre, who prepared a cake alongside his wife Emily.

This latest venture follows closely after Princess offered fans a glimpse into her family's luxurious vacation in Cyprus. She shared a tour of her father's stunning villa on the island, featuring a large swimming pool, tennis court, and expansive grounds—a property Peter Andre helped his Greek Cypriot father build and design more than two decades ago .

The launch of By Princess represents a strategic step forward for the young star, who has been steadily building a career in fashion and beauty. She has previously secured contracts with major brands, including Superdrug and PrettyLittleThing . The reality television personality has also expressed ambitions to follow in the footsteps of business moguls like Kylie Jenner, aiming to build a cosmetics empire while establishing an identity independent of her famous parents .

Princess has spoken candidly about her career goals, previously stating her determination to become a successful businesswoman and entrepreneur while acknowledging the influence of her parents' experience .