Pop superstar Justin Bieber has given fans another chance to experience his historic Coachella performance, releasing a surprise live album and announcing a special encore stream of his festival headlining set. The move comes weeks after his April appearance at the Indio, California festival, which shattered viewership records and sparked a massive surge in his streaming numbers.

The 32-year-old singer took to Instagram on Thursday, June 25, to announce that his Weekend 1 performance would be streaming on YouTube at 7:30 p.m. PT, followed by a release across all major platforms at 9 p.m. PT. The announcement featured an image of a YouTube livestream page for "SWAG LIVE FROM COACHELLA (Weekend I)."

In a creative promotional rollout, Bieber also placed surprise billboards reading "Live From Coachella" in major cities including New York, London, and Sydney, echoing the strategy he used for his recent albums. His wife, Hailey Bieber, showed her support by reposting his updates on her Instagram Stories, writing, "being able to listen to Coachella live on streaming hallelujah."

A Record-Breaking Performance

Bieber's Coachella set marked his first major live performance in four years and drew one of the largest crowds in the festival's history. The performance, which took place on April 11, garnered 147 million global views on Coachella's livestream, making it the most-viewed performance in the festival's history .

The pop star's return to the stage was highly anticipated, and the numbers reflected the excitement. Following his Weekend 1 performance, Bieber achieved his best streaming day of 2026, surpassing 105 million Spotify streams in a single day. The following week, his global streams reached 431 million, representing an almost 1,800 percent increase . He also returned to the top spot on Spotify's most-listened-to artists list, dethroning Bruno Mars with over 140 million monthly listeners .

The performance had an unprecedented impact on his catalog. For the first time in his career, Bieber landed seven albums simultaneously on the Billboard 200 chart . Previously, his best showing was four albums in January 2012. "Beauty and a Beat," his hit collaboration with Nicki Minaj, re-entered the top 20 of the Canadian Hot 100 and topped the Billboard Global 200 following the set .

A Unique Setlist Experience

Bieber's headlining performance was notable for its unconventional structure, blending live music with nostalgic elements. He opened with tracks from his 2025 albums SWAG and SWAG II, including "All I Can Take," "Speed Demon," and "First Place." The set featured guest appearances from The Kid LAROI, who joined him for their 2021 hit "Stay," as well as Tems, Wizkid, Dijon, and Mk.gee .

However, what truly set the performance apart was a segment where Bieber sat on stage with a laptop, browsing YouTube and singing along to his old hits karaoke-style. He revisited classics including "Baby," "Favorite Girl," "That Should Be Me," "Beauty and a Beat," and "Never Say Never," effectively duetting with his younger self. The segment also included childhood videos that launched his career, creating an intimate connection with the audience and reflecting on his personal history .

While some critics described the YouTube segment as unconventional or underwhelming, the performance was widely embraced by fans and generated enormous buzz online. The set became known as "Bieberchella," with social media clips from the performance reaching between 82 million and 145 million views .

The New Live Album

The newly released SWAG LIVE FROM COACHELLA (WEEKEND I) captures 22 tracks from the performance, including all the material from his SWAG albums and the guest appearances. However, the live album does not include the YouTube singalong portion of the set, which was a distinctive visual element of the live show .

The live album follows Bieber's Grammy-nominated seventh studio album SWAG, which was surprise-released in July 2025 and debuted at No. 2 on the Billboard 200. The album's lead single "Daisies" reached No. 2 on the Billboard Hot 100 and has since been certified 2× platinum, while "Yukon" also achieved 2× platinum status . A companion album, SWAG II, was surprise-released in September 2025 and peaked at No. 4 on the Billboard 200 .

Fans who missed the initial encore stream can still watch the full performance on Bieber's YouTube channel. The live album is now available across all major streaming platforms, allowing listeners to experience the record-breaking performance wherever they are.