The countdown to Grand Theft Auto 6 is on, with its May 2026 release date locked in. Now, every gamer’s burning question is: how much will this blockbuster, decade-in-the-making title cost? As $80 becomes the new standard for AAA games in 2025, fans are eager to know if GTA 6 will push wallets to the limit.

Take-Two Interactive, the parent company of GTA creator Rockstar Games, isn’t spilling the beans just yet. But CEO Strauss Zelnick dropped some tantalizing hints about the pricing strategy in a recent chat with Variety, just before the company shared its 2025 quarterly earnings.

“We’ll let Rockstar make that announcement when the time’s right,” Zelnick said. “Our goal is always to deliver more value than we charge. We’ve used variable pricing forever. The industry often starts with a premium price, sometimes with special editions, then lowers it over time to reach more players. We do the same, but we’re laser-focused on making sure the experience feels worth it—not just because the game is incredible, but because the price feels fair.”

Take-Two is riding high after a stellar April 1–June 30 quarter, driven by hits like NBA 2K25, Grand Theft Auto Online, and strong mobile titles. The company’s also hyped for Friday’s launch of Mafia: The Old Country and upcoming releases like Borderlands 4 and NBA 2K26.

Wall Street expected a loss of 72 cents per share on $1.32 billion in revenue, but Take-Two smashed those predictions, reporting a GAAP loss of just 7 cents per share ($11.9 million) on $1.42 billion in net bookings and $1.5 billion in GAAP net revenue. Originally, the company projected net bookings of $1.25 billion–$1.3 billion and a GAAP loss per share of 78–65 cents ($139 million–$115 million loss).

Buoyed by this success, Take-Two raised its full-year fiscal 2026 (April 1, 2025–March 31, 2026) net bookings forecast to $6.05 billion–$6.15 billion, expecting a GAAP net loss of $442 million–$377 million ($2.40–$2.05 per share). For the July 1–Sept. 30 quarter, they project net bookings of $1.7 billion–$1.75 billion and a GAAP net loss per share of 75–60 cents ($136 million–$110 million loss).