The FIFA World Cup 2026 final, scheduled for July 19 at the MetLife Stadium in New Jersey, will mark a historic first with the introduction of an official halftime show. According to TV9 Bangla, this unprecedented event will showcase internationally renowned pop star Justin Bieber alongside other global icons such as Madonna, Shakira, BTS, Burna Boy, and Coldplay.

Traditionally, World Cup matches have featured entertainment only before the game, but this time, FIFA and Global Citizen have confirmed that the halftime show will be a highlight during the final match. FIFA President Gianni Infantino expressed pride in the lineup, emphasizing the show's broader mission.

Infantino stated, "One of the world's greatest needs is education. We are proud that Justin Bieber, Madonna, Shakira, and BTS will participate in the World Cup final halftime show. Through this, we aim to expand educational and football opportunities for children worldwide." The event will also feature music director Gustavo Dudamel and the PS22 Chorus, with Coldplay’s lead singer Chris Martin serving as the creative director for the entire performance.

More than just entertainment, the halftime show is intended to raise funds for the FIFA Global Citizen Education Fund, which targets raising $100 million to increase educational and football access for children globally. So far, over $50 million has been collected, with an added $1 from every match ticket sale contributing to the fund.

In addition to the musical acts, beloved children's characters from Sesame Street and The Muppets will participate, underscoring the importance of education for young audiences. At the same time, players in the Round of 16, quarterfinals, and semifinals have worn special badges to promote the message of expanding educational and football opportunities for children worldwide.

Why this matters

This halftime show represents a significant shift in how FIFA leverages the World Cup platform to address global issues such as education and youth development. By combining entertainment with fundraising and awareness efforts, FIFA and its partners aim to make a lasting impact beyond the sport itself.

It also highlights the increasing role of global superstars in social causes, using their influence to inspire and mobilize support for children’s education around the world.

The 2026 World Cup final’s halftime show promises to be a landmark event, blending world-class entertainment with meaningful social engagement.